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of the Sites |
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| What
is Search Engine Optimization and what does it
mean? |
Search
Engine Optimization (SEO) - The process of modifying
attributes of a website to improve its position
on one or more search engines, gaining visibility
in front of the target audience.
In
simple terms: SEO allows your target customer
to find your site using search terms, or keywords,
that are most relevant to your product or service. |
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| Why
SEO? |
| Kindly
Consider the following Statistics: |
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Search is the second most popular activity
online only next to email |
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The #1 way people say they find new websites
online is through Search Engines. |
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That
4 out of every 5 Internet users say they use
a Search Engine daily. |
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80%
of all search engine users say they stop looking
for a site after 30 Results. |
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Up to 85% of all users discover web sites
via search engine queries. |
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55% of all e-commerce transactions originated
from a search listing |
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80-90% of Internet users rely on search engines
to find websites. |
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| What
we will do? |
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Keyword and Competitive Analysis : |
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We begin each new relationship by analyzing the
history and current status of both your company
web site and its competitors. This understanding
the unique framework of each business, we are
able to determine a strategic plan and begin our
process.
The simplest definition of keyword research is
finding the keywords related to your Web site,
and the analysis of which ones yield the highest
return on investment (ROI).
Keyword research consists of at least
three major steps:
(1)
Discovery - finding as many keywords
as possible relating to your Web site. Basically
the identification of search terms normally people
use to find a site of your kind
(2)
ROI analysis - finding the most valuable
keywords for your Web site. The most generic keywords
are the most widely searched, but also the most
competitive, and sometimes bring mediocre conversion
rates. Generally, phrases that most accurately
describe specific qualities of a site yield the
highest ROI.
(3)
Competitive analysis - analyzing the
strength of competitors for potential keywords.
Competitive factors include how attentive sites
are to optimization issues and the number of relevant
inbound links they have received. This phase will
give you an overview of the competitive landscape
on any given search term.
This
analysis will provide you with your competitors’
strengths and weaknesses along with ranking and
marketing information. We also provide you with
a Pre Positioning Report that
provides a specific look at where you are currently
positioned among the major search engines.
This
report sets the bar and gives us an opportunity
to provide you a “before and after”
picture of your progress. |
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Consultation |
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After
the initial research is complete, a meeting with
the client is arranged to deliver analysis results,
discuss the search engine-marketing plan, set
goals and determine specific keywords that are
beneficial to the site in question. |
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Site Optimization |
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At this point we begin to work directly
to optimize the content on the web site by identifying
the pages, which need to be modified and writing
the optimized content (If needed).
Site optimization can take anywhere from 15 to
20 business days depending on your site and any
special circumstances. |
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Delivery of Optimized Site |
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The
technical work being complete, we are ready to
deliver the optimized content (Compiled Tags)
to get it uploaded on to the server. Now the site
is ready to be submitted to the search engines. |
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Site Submission |
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The
site is ready now and the search engine submission
process begins. A web technician assigned to your
account will hand-submit your site to the major
search engines. After the initial submission,
we will continue this process on a regular (bi-weekly
or monthly) basis. |
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Our
Services are structured in two phases?
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Phase I: Initial Setup |
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This phase is the core of your project and includes any competitive analysis, optimization, initial submission; reporting and consulting you’ve purchased to fulfill your search engine placement needs. This part of your project should be usually completed within 30 days. This may vary depending on the site and any special circumstances. |
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Phase II: Monthly Maintenance Program |
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This phase includes the monthly services
required to obtain and maintain your search
engine placement including submission, monitoring,
statistical reporting, and the Link Popularity
Project (LPP).
Search
engine placement maintenance is very important
as the search engines change their placement
algorithms, pages get dropped from the search
engines, and other sites try to place above
you. We recommend an ongoing maintenance program
in which we run periodic reports on your placements
resubmit any pages that the search engines have
dropped and make specific recommendations to
you if a change in positioning strategy becomes
necessary.
We
will keep you informed of our progress by providing
you with periodic reports showing how your site
is ranking under your targeted search terms
in the major search engines.
(Details
of monthly maintenance have been provided below)
Your
Web site is your business on the Internet and
needs constant marketing and advertising to
be noticed.
As
competition and the search engines' methods
in rating Web sites change, you need to adjust
and implement promotion activities to keep your
Web site placing as high as possible.
We
regularly research and test new promotion ideas
in order to keep up with this quickly changing
industry. With our maintenance program, you
are hiring us as your Internet marketing strategist
to keep your existing promotions working to
their peak potential while continually looking
for promotion opportunities to present to you
for your consideration. |
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Various Steps Undertaken for Monthly
Maintenance |
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This phase includes the monthly services
required to obtain and maintain your search
engine placement including submission, monitoring,
statistical reporting, and the Link Popularity
Project (LPP).
The
four major parts in the ongoing maintenance
process have been enlisted below.
1.
Index monitoring
Index
monitoring is an ongoing and daily process to
keep track of the positions you have achieved
on various engines on specific keywords. This
is a very important part as in search engine
change their placement algorithm quiet often
and there will be many of the clients competitors
want to get on top of the engines. By constantly
monitoring we can identify the pages or sections
of the sites, which are getting dropped from
the index or getting slipped from a particular
position. This way we can outline the necessary
strategy for the said site to remain on a position,
which we gained through setup process.
And
one other reason why we should constantly monitor
the site placement on engine is because many
of the webmasters don’t take the SEO process
as a serious and a complex exercise. By this
in many cases while updating the sites they
might miss out the tags or the suggestions we
gave them during the initial setup process.
We should identify these kinds of errors and
should report to the responsible individual
of the company. If we don’t do it the
site will ultimately drop from the engine index.
2.
Resubmission of dropped or slipped pages, if
there’s any
In
this phase we should identify the reason why
a particular page is dropped, is it because
of any policy change? Or a human error while
updating the site? We should identify the reason
and resubmit the dropped or slipped pages which
proper corrections.
3.
Maintaining the Link Popularity
Since
most of the search engines have moved to Theme
based Relevancy scoring algorithm, the Link
popularity of a site plays a major role in Search
engine positioning. We should maintain the link
popularity of a site by a minimum of 5/10. And
this value might drop sometime, so we have to
constantly monitor and do the necessary things
to get the LPP on a satisfactory value (always
higher than 5)
There
are seven steps to achieve Satisfactory Link
Popularity value :
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Review your web site, it's content, your
target audiences, your current link popularity
and your current search engine rankings,
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Research your industry prospecting the top
portals and web sites with the greatest
market relevance,
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Prioritize prospects by a combination of
factors including their link popularity
scores and their present search engine positioning,
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Develop a static html link page replicating
the exact look and feel of your existing
web site with links to all quality prospects,
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Implement a campaign to personally contact
each prospect explaining the benefits of
interlinking and requesting that they provide
a link to your web site,
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Once links have been posted, we will submit
each web page with a link to your site.
Additionally, we will submit your web site
to the top directories including the Open
Directory, Yahoo and LookSmart. (Yahoo and
LookSmart fees are additional)
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Quantify and monitor each web site that
offers a link to your web site.
4.
Monthly keyword Position report generation
In
this phase we have to generate the keyword position
report of the targeted keywords in major engines.
The keywords and the engines will be same, as
on the Pre positioning report we have given
to the client b4 we have started the project.
Apart from the Targeted words there will be
many more associated keywords or phrases also
might have come up on the engines. We can take
a report of the associated phrases too and can
be sent to the client as additional phrases
we have achieved. This report generation has
to be done manually as in many search engines
and directories don’t allow any third
party software to get into their database. So
the result you will be getting from an automated
query might be different from the result you
are getting through a manual query. So always
make the Report manually. |
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Monthly Reports: |
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Monthly Position Report will be sent
to you on or before the 5th of every month as
per the contract period. |
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Initial
Pre Position Report:
Within 3 days from the date of signing the contract. Delivery
Of the Optimized Content:
Within 10 days from the date of signing the
contract This may vary depending on the site
and any special circumstances. Ranking
Progress Report:
Within 30 days from the date of signing the
contract. Ranking
Progress Report:
Within 60 days from the date of signing the
contract. Post
Position Report:
Within 90 days from the date of signing the
contract. |
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| Keywords
Targetted: |
This
we will decided mutually.
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Major
Search Engines & Directories Targeted:
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1.Google
2.MSN
3.Yahoo
4.Hotbot
5.AOL
6.IWON
7.WebCrawler
8.Netscape Search
9.Alexa
10. Excite
Google
will be the KEY SEARCH ENGINE. |
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| Where
will we be after 3 Months: (My Assurances) |
I
assure you of at least *70% top ranking positions(
a position within the top 20 will be deemed as
a top ranking position) using the master keywords
and search engines agreed upon.
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Advantages
of Search Engine Optimization :
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SEO
in the long term is more cost effective- as time
passes cost reduces. With PPC cost can only go
up.
SEO
provides incredible ROI. (PPC bids are expensive,
but SEO in the long run brings a steady flow of
traffic without too much cost)
SEO
can lasts for years. Many sites do well several
years after they’ve made the investment
in the site with a good SEO. PPC on the other
hand disappears the second you stop bidding on
results.
SEO
has a better chance of delivering return customers.
SEO is more about what the customer is looking
for. PPC is more about what the company thinks
the market wants.
SEO
puts the Web site owner in the drivers seat- PPC
puts the search engine in the drivers seat.
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Disadvantages
of Search Engine Optimization:
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We
SEO normally takes a relative long time to market.
It can take a few weeks or months for a good optimization
campaign to show results.
SEO
depends on the optimization specialists ability
and the competition that exists for that phrase. |
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| Advantages
of PPC ( Pay per Click ) or Sponsored Listings
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PPC
is easy. You do not need a lot of knowledge and
skills for PPC.
PPC is direct market access- limited competition
for eyeballs.
PPC results are immediate. |
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| Disadvantages
of PPC : |
95%
of the clicks are “free information seeking”
only and never buy.
Quick
loss of top Placement in favor of anyone who is
willing to pay more.
PPC
favors big businesses with large market budgets.
It requires a constant and ever increasing investment
in order to maintain rank.
PPC
when done by amateurs can lower the ROI.
SEO
traffic will keep coming continuously even if
you don’t continue optimizing and submitting
your site. The minute your PPC or banner advertising
budget runs out, the traffic stops.
So
which is better SEO or PPC? Well- if speed is
more important than cost, PPC wins. If cost is
your priority, SEO comes out far ahead. |
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| Exclusive
Link Popularity Campaign |
Details
Of the Link Popularity Campaign – 50+ Quality
Targeted Links
»
Link Setup + Content developing for Link Campaign.
» 50 Quality targeted link partners.
» Uploading of Links page on your website.
» Research into high traffic, relevant sites
to link from
» Link page will be maintained for 5 months.
» Monthly reports and updates on success
of the campaign at the end of every
month.
» Guaranteed improvement in PageRank on
Google.
» Boosts your ranking in search engines.
» Campaign monitored regularly to check
linking sites
» Links list updated at regular intervals,
contact new potential link
partners.
» Keeping the directories clean of 404s
or dead links & non linking partner.
» Proper Customization of link directory
to match your sites look and feel. |
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| How
much will it cost? |
THE
SEARCH ENGINE OPTIMIZATION CAMPAIGN for
http://www.yourdomain.com
Initial Set Up Process for 3 months :
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| Phase
I |
Keyword
Research / META Authoring / Complete Website
Optimization
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Rs
7,000/-
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Search
Engine Submission Sessions
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Rs
2.000/-
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| Total
for Initial Setup Process for 5 Target
key Phrases |
Rs
9,000/-
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Phase
II
Maintainance
Contract after 3 months |
Maintaining
the listing after 3 months Process for 5 Target
key Phrases
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Rs
2,000 /-
Per
Month |
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| If
the client want to avail the paid Inclusion to
the Search Engines the submission charges will
be levied extra as per the charges stipulated
by these search engines. |
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WOCKHARDT FOUNDATION is extremely happy with the services provided by worldindia.com. They have developed an outstanding website and far exceeded my expectations.The services provided by them are exceptional.
I recommend worldindia.com to all people who wish to develop website. |
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| Huzaifa Khorakiwala CEO, Wockhardt Foundation / Director, Wockhardt Ltd. |
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