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The
success of a website revolves around the user's
experience while visting the site. Whether it
is simply browsing, gathering information or making
a transaction, the user must take away a feeling
of ease and satisfaction. It is this positive
take away that ensures that the user returns to
the site again and again, thus ensuring a long-term
relationship.
An
intuitive navigation supported by a distinctive
and memorable interface go a long way in building
a relationship with the users. Today, with sites
expected to perform ever more complex functions,
creating a pleasing and usable site is the key
to survival in the digital marketplace. Module
one offers expertise in shaping the user experience
according to your business needs.
Our
creative services cover the following areas:
- Website
design and redesign : User Interface Design,
Information Architecture, Content Strategy and
Development, Usability Testing
- Graphic
and Logo Design
- Multimedia
Development : Animated, Flash-based presentations,
Audio/Video Digitization, CD-ROM development
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| User
Interface Design |
We
believe that good design is more than just that.
A good design is created with a specific result
in mind -- to elicit a particular response from
the user. Whether that response is as simple as
getting newsletter subscription or the all-important
final step in an e-commerce transaction, user
interface is the main catalyst in these situations.
Which is why you need more than just good design;
you need a functional, user-oriented interface
that delivers the results.
We
believe in creating interfaces that are a balance
between the heart and the mind. Apart from the
visual appeal and branding requirements, the interfaces
do full justice to the functional requirements
demanded from them. The user interface forms the
bridge between the user and the technological
back-end that is the backbone of all business
sites today. |
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| Information
Architecture |
Information
Architecture draws from the architectural principles
of space and movement, translating them to the Web
environment. It is essentially the method of creating,
structuring and organizing information according
to predefined levels or categories; and makes it
easy for users to scent out the information they
are looking for.
Movement
is an essential part of the web experience and
any movement becomes difficult unless there are
clearly defined paths or guides. A solid Information
Architecture creates these paths and guides the
user through them. Sites with a well thought out
Information Architecture are easy to use, thus
prompting user-loyalty.
At
Module One, usability is the key focus of our
work. A sturdy Information Architecture creates
the framework for usability. In developing Information
Architecture we study the goals of both the user
and the client and understand their needs. |
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| Content
Strategy and Development |
Content
is king. We believe that compelling content is critical
in sustaining user interest, enhancing user recall
of a brand and increasing revisits to a website.
We
formulate content strategies with the aim to develop
a website's content based on information architecture
to optimize the user experience of the website.
Content strategy helps to create and define a
consistent and optimal user experience of a website,
a product/service, an organization and a brand.
We
research, collate and create content with attention
to user-interest, navigation and contextual relevance.
This culminates in content prototypes developed
for key pages so that information architecture,
design and interface come together to create a
wholesome user experience. |
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| Usability
Testing |
A
critical and often overlooked component of Internet
presence is usability. A website is a collection
of interacting and interdependent parts that are
organized in a particular manner to meet specified
objectives (like brand enhancement, communication).
At
WorldIndia.com, we conduct usability testing to
find out whether a website meets its intended
purpose. Usability testing is an empirical exercise
that reveals if the website objectives are being
met or not. This involves observation, recording
and analysis of the process of the website being
used by intended target audience. The main outcomes
of usability testing include a list of usage-level
problems and corrective recommendations |
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